Commodification

The process of turning something not normally considered a commodity, such as a relationship or a form of care, into an object of market exchange

From commodity + the suffix -fication, on the pattern of Latin commoditas, 'fitness, convenience'

"Critics of professionalising elder care warn of commodification: care embedded in kinship obligation risks being priced out of reach for the poorest households once it is reorganised as a paid, regulated service."