Misleading claims about environmental practices to appear eco-friendly without substantive action

Coined 1986 by environmentalist Jay Westerveld; blend of 'green' + 'whitewashing'

Eco-washing Green sheen
Genuine sustainability Authentic environmentalism
"The forest law amendment was criticised as greenwashing commercial plantations as forestry activities."

Use in GS3 Environment answers to critique policies or corporate claims that lack real ecological benefit.

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