Overview

Mera Yuva Bharat (MY Bharat) is an autonomous body established by the Government of India, launched on October 31, 2023 (National Unity Day, birth anniversary of Sardar Vallabhbhai Patel) by Prime Minister Narendra Modi. It serves as a technology-driven “phygital” (physical + digital) platform to engage India’s youth in nation-building by connecting them with government programmes, volunteering opportunities, and skill development initiatives.

As of October 2025, MY Bharat has registered over 2 crore young people and 1.2 lakh organisations, generating 14.5 lakh volunteering opportunities. The platform connects 16,000+ youth clubs and 60,000+ institutional partners, including government bodies, NGOs, and corporate collaborators.

Parameter Details
Type Autonomous Body
Launch Date October 31, 2023
Ministry Ministry of Youth Affairs and Sports
Target Age Group 15-29 years (special focus on 10-19 years)
Registrations 2+ crore youth, 1.2 lakh organisations (October 2025)
Volunteering Opportunities 14.5 lakh+ created
Youth Clubs 16,000+ connected
Institutional Partners 60,000+
Budget (FY 2026-27) Rs 655 crore (~10x increase over previous year)

Objectives

  1. Youth as Active Drivers: Position young people as “active drivers” of development rather than passive recipients of government schemes.
  2. Leadership Development: Create social innovators and community leaders through experiential learning.
  3. Alignment of Aspirations: Bridge the gap between youth aspirations and community needs through structured engagement.
  4. One-Stop Platform: Serve as a single window for young people to access opportunities and for Ministries to engage with youth.
  5. Centralised Youth Database: Build a comprehensive national database of young people, their skills, interests, and contributions.
  6. Two-Way Communication: Enable direct communication between the government and youth for programme design and feedback.

Key Features

Phygital Platform

MY Bharat operates as a “phygital” platform combining physical outreach (youth clubs, volunteering events, ground-level activities) with digital infrastructure (mobile app, AI chatbots, skill mapping).

MY Bharat Mobile App (Launched October 1, 2025)

  • AI-driven chatbots for personalised guidance.
  • Multilingual support for regional language access.
  • Voice-assisted navigation for accessibility.
  • Smart CV Builder for employment-ready profiles.

MY Bharat 2.0

The upgraded platform introduces:

  • National Career Service (NCS) Integration: Employment linkages and job matching.
  • Mentorship Hub: Connecting youth with mentors from industry, academia, and government.
  • Experiential Learning Programmes: Structured learning through volunteering and community service.
  • Fit India Integration: Health and well-being modules linked to the Fit India Movement.
  • AI-Based Skill Mapping: Technology-driven identification of skills gaps and career pathways.

Eligibility

  • Students: Undergraduate students in 2nd and 3rd year at UGC-recognised colleges and institutions.
  • Non-Students: Individuals under the age of 29 years who are not currently enrolled in educational institutions.
  • Special Focus: Adolescents aged 10-19 years for early engagement in community service.

Budget Allocation

The Union Budget 2026-27 allocated over Rs 655 crore for Mera Yuva Bharat, representing nearly a 10-fold increase from the previous year’s allocation. This falls within the overall Ministry of Youth Affairs and Sports budget, which rose from Rs 3,346 crore (RE 2025-26) to Rs 4,479.88 crore (BE 2026-27), an increase of Rs 1,133 crore.

Latest Developments

  • October 2025: MY Bharat crosses 2 crore registrations (PIB official announcement).
  • October 1, 2025: MY Bharat Mobile App launched with AI chatbots, multilingual support, and Smart CV Builder.
  • MY Bharat 2.0 upgrades: National Career Service integration, Mentorship Hub, Experiential Learning Programmes, and Fit India modules added.
  • Union Budget 2026-27: Allocation increased to Rs 655 crore, nearly 10 times the previous year’s budget.
  • Future roadmap: Expansion to include career counselling, AI-based skill mapping, entrepreneurship support, and digital certification. Positioned as the largest youth digital network in the Global South.

Prelims Importance

  • MY Bharat launched on October 31, 2023 (National Unity Day).
  • It is an autonomous body under the Ministry of Youth Affairs and Sports.
  • Target group: 15-29 years (special focus on 10-19 years).
  • “Phygital” platform = physical + digital engagement model.
  • Registrations: 2+ crore youth, 1.2 lakh organisations (October 2025).
  • MY Bharat Mobile App launched October 1, 2025.
  • Budget FY 2026-27: Rs 655 crore (~10x increase).
  • Ministry of Youth Affairs and Sports total budget FY 2026-27: Rs 4,479.88 crore.
  • MY Bharat 2.0 integrates National Career Service (NCS) and Fit India Movement.

Mains & Interview Importance

GS2, Governance: Government Policies and Interventions; Issues Relating to Development

  • Evaluate the effectiveness of phygital platforms like MY Bharat in engaging youth in governance and nation-building. How does it compare with Nehru Yuva Kendra Sangathan (NYKS)?
  • Discuss the challenges of converting youth engagement on digital platforms into meaningful community-level outcomes.
  • Analyse the role of MY Bharat in addressing youth unemployment and underemployment through skill mapping and career services.

GS1, Indian Society: Population and Associated Issues

  • India has the world’s largest youth population. Discuss how platforms like MY Bharat can harness the demographic dividend for economic growth.

Interview Angle: “MY Bharat has registered 2 crore youth in two years, but registration is not participation. How can the platform ensure that digital signups translate into real-world volunteering and skill development at the grassroots level?”